Sustainability is on everyone's lips - especially when it concerns experiences.

A growing part of the Danish population and its tourists have realised that experiences has a tremendous impact on the climate and the environment.

We have to make some drastic changes to the way we behave for it to become more sustainable.

More guests have demands of the products and services they purchase to be sustainable, which includes the experience they purchase.

Also the companies increase their demands according to the sustainability agenda in their environmental - or CSR-reports. This ultimately reflects on the experiences for attractions to be sustainable.   

Studies show that the consumers wish to be more sustainable in their experiences and that it makes them satisfied. 

Green initiatives should be personal and it will be perceived care, Alexandra Institute 2022